Why is Contact Center Productivity so
Important?

Virtually every organization has a customer-facing arm that delivers sales, customer service or technical support services using telephone, online chat, social tools, fax and other communications channels. When these contact centers (or call centers) are in-house, they can represent a sizable portion of the organization's workforce. And while they are often a significant source of revenue, they also represent a considerable operations expense, due to the associated personnel, training, IT infrastructure and support requirements they generate. As a result, an entire science has emerged around the monitoring and measurement of agent efficiency and contact center productivity. Managers track and report on a variety of metrics and key performance indicators to assess call center efficiency and determine how to improve call center performance while at the same time tightly managing costs.

Call center optimization efforts are not limited to in-house operations, however. The business process outsourcers (BPOs) that provide similar customer management services are measured just as rigorously, creating a highly competitive marketplace where the market leaders are judged on both contact center performance, and their ability to deliver exceptional customer satisfaction.

Call Center Optimization with OpenSpan

When the call center is not performing at the level you expect—when metrics like AHT and FCR are difficult to achieve, or sales are lower than projected, or customer satisfaction is down—you need the ability to quickly improve call center quality. OpenSpan's desktop analytics and desktop automation tools are the call center software solutions you need to rapidly improve processes in a way that leverages your existing personnel and systems investments.

With OpenSpan, you can begin improving call center quality and performance in just days or weeks. Perhaps you have already identified an inefficient manual task that can be automated, or a critical but error-prone process that could be improved by giving agents onscreen, contextual guidance. With OpenSpan you can quickly implement those process improvements for immediate ROI. But the value doesn't end there. After initial improvements have been made, OpenSpan's desktop analytics capabilities will continue to provide you with valuable information about agent processes and efficiency, supporting a longer-term goal of continuous improvement in your call center.

OpenSpan's call center technology makes call centers better. We can help yours, too.

Learn More About Improving Productivity in the Call Center:

 

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Call/Contact Center Optimization

Productivity, performance and efficiency are all critical to the success of a call or contact center and call/contact center optimization. Increasing call/contact center efficiency has always been a clear path to cutting costs, regardless of economic conditions. Increasing call/contact center productivity and doing more with existing resources (agent performance) are now more important than ever, but cutting call center costs does not have to result in poorer customer service.

Call/contact center productivity is most directly linked to the amount of calls handled or call volume, how successfully those calls were resolved or how much revenue was produced during the call. What affects call/contact center performance is what technology, systems and software packages are being utilized, the agents or representatives (number of, training, skill sets, tasks required to perform), quality assurance and compliance. Call/contact center efficiency has always been can most directly be expressed in costs to the company. By evaluating a center's productivity, performance and efficiency metrics we can best determine a path to call/contact center optimization.

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